Scope of Digital Marketing in 2024 - Career, Jobs, and Salary

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Last Updated: 22 Jan 2024

Digital marketing is an ever-evolving industry that has been growing rapidly in India. The demand for digital marketing professionals has increased exponentially over the past few years due to the rise in digitalization and the need for businesses to have an online presence. 

The Indian digital advertising industry is expected to reach INR 539 billion by 2024, growing at a CAGR of 27.42%. 

This growth has resulted in a surge in salaries in digital marketing, with an average increase of 30% in the last year alone.

So, what does the future hold for digital marketing in India? What are the top industries that are investing in digital marketing? And what skills do you need to succeed in this field?

This blog will discuss the scope of digital marketing in India in 2023, including career opportunities, job prospects, salary growth, and emerging trends.

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What is Digital Marketing? 

Digital marketing uses channels such as search engines, social media, email, and other online platforms to promote products or services. It involves various techniques and strategies businesses use to reach and engage with their target audience in the digital space. 

Digital marketing has become increasingly important as consumers focus on online platforms.
A digital marketing strategy is a plan that outlines how a business will use digital channels to achieve its marketing goals. 

The strategy should identify the target audience, define the messaging and positioning, and specify the tactics and tools that will be used to achieve the desired outcomes. A digital marketing strategy may include the following:

  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Content marketing
  • Email marketing
  • Social media marketing
  • Other digital tactics

The components of digital marketing may vary depending on the specific business and industry, but some common elements include:

Search engine optimization (SEO): The process of optimising a website to rank higher in search engine results pages (SERPs) for relevant keywords.

Pay-per-click advertising (PPC): An advertising model where businesses pay each time someone clicks on their ads.

Content marketing: Creating and sharing valuable, relevant, consistent content to attract and retain a target audience.

Email marketing: Sending commercial messages to a group of people via email to promote products or services.

Social media marketing: Promoting products or services through social media platforms like Facebook, Twitter, Instagram, and LinkedIn.

What Is Social Media Marketing?

Social media marketing is a type of digital marketing that involves using social media platforms to promote products or services. This may include creating social media profiles, sharing content, engaging with followers, running ads, and analysing performance metrics. 

Social media marketing can help businesses build brand awareness, generate leads, and drive website traffic. It is an effective way to connect with customers, build relationships, and stay top-of-mind with your audience.

There are many Digital Marketing Courses in Ahmedabad that you can enroll in. But to get placed in a high-paying job after your course you need to selecta course that provides placement assistance and has a track record of placing their students in good job profiles in social media management roles. TOPS Technologies has been the trusted name when it comes to social media marketing courses. 

Why is Digital Marketing So Popular?

Increased Brand Recognition and Exposure

Businesses can expand their audience and become more visible thanks to digital marketing. Businesses may target and draw their target audience with the correct digital marketing plan. Increased brand recognition and awareness may help businesses gain the credibility and confidence of prospective clients.


For firms to reach their target audience, digital marketing is a cost-effective strategy. Digital marketing, unlike conventional marketing strategies like print or television commercials, enables companies to reach a wider audience for less money. For instance, pay-per-click (PPC) advertising enables companies to only pay when customers click on their adverts, guaranteeing they get the best return on their investment.

Higher Engagement 

Businesses may interact with their target market using various methods provided by digital marketing. For instance, social media marketing enables companies to engage in a two-way dialogue with their clients and immediately address their concerns and inquiries. Customer loyalty and satisfaction rise as a result.


Insights regarding a company's target market and the success of its marketing activities are provided by digital marketing. Businesses may monitor website traffic, gauge user engagement, and modify their tactics using tools like Google Analytics. This results in more successful and productive marketing initiatives that provide better outcomes.

Higher Rates of Conversion

Digital marketing enables companies to design audience-relevant programmes that are targeted and personalised. Higher conversion rates result in consumers being more willing to act when they believe a company is aware of their wants and preferences.

Higher ROI

Compared to conventional marketing strategies, digital marketing offers organisations a greater return on investment (ROI). Businesses may tailor their marketing initiatives to provide the maximum ROI feasible by targeting particular audiences, monitoring performance indicators, and modifying real-time campaigns.

Businesses today must change to satisfy the expectations of their clients in the digital era. Businesses may improve their exposure, create close bonds with their clients, and maximise ROI with the correct digital marketing plan.

Scope Of Digital Marketing 

India has a great need for digital marketers, as seen by the 168% increase in job listings for these positions between 2016 and 2021. 

Digital marketing is one of the top 10 skills in demand in India. As a result, there are many employment possibilities in India for qualified people with experience in digital marketing who can assist businesses in identifying, contacting, and engaging with their target audiences.

Digital Advertising in India is Growing Quickly

One of the areas of the Indian advertising market with the quickest growth is digital advertising. Digital advertising is anticipated to expand by 67% in India by 2026, reaching INR 208,550 crore. Indian consumers' growing usage of digital platforms like social media, search engines, and mobile devices fuels this rise.

Salary Growth for Indian Digital Marketers

The potential remuneration for these individuals is rising along with the need for digital marketers in India. The average annual compensation for a digital marketer in India is INR 4,62,000. However, this may differ based on experience, aptitude, and geographic location. Future earnings for these specialists will probably rise further due to the growing need for digital marketers.

India's Future of Digital Marketing

With the business anticipated to continue expanding quickly over the next several years, digital marketing in India has a promising future. A survey projects that by 2025, the Indian digital advertising market will be worth INR 50,000 crore (USD 6.8 billion). This increase is fueled by rising smartphone use, expanding internet access, and rising social media popularity.

High-Paying Job Roles 

There is a rising need for qualified individuals in a variety of digital marketing jobs as digital marketing has become an essential component of any contemporary corporate strategy. 

Digital Marketing Manager

A business's digital marketing manager is in charge of creating and executing its digital marketing strategy. To increase traffic and produce leads, they manage a variety of digital channels including SEO, social media, email, and PPC advertising.

Salary range: INR 8,00,000 to INR 12,00,000 year

Skills Required

  • Strong familiarity with digital marketing tools and platforms
  • Experience in reporting and data analysis
  • Excellent project management and communication abilities

SEO Professional

For a website to appear higher on search engine results pages (SERPs), an SEO expert must optimise it. They carry out on-page optimisation, off-page optimisation, and keyword research to raise the website's ranking in search results.

Salary range: INR 3,00,000 to INR 6,00,000 year

Skills Required

  • Comprehensive knowledge of search engine algorithms and determining variables
  • Knowledge of on-page optimisation and keyword research
  • Capability to analyse and report on website traffic and search rankings

Social Media Manager

A social media manager is in charge of overseeing a company's online presence on a variety of social media platforms. To generate engagement and raise brand exposure, they develop content, interact with followers, manage advertising campaigns, and evaluate performance indicators.

Salary range: INR 3,00,000 to INR 6,00,000 year

Skills Required

  • Strong familiarity with the functionalities of social media networks
  • Experience in advertising campaigns and content production
  • Excellent analytical and communication abilities

Content Marketing Manager

A content marketing manager is in charge of producing and disseminating useful, pertinent, and consistent information in order to draw in and hold on to a target audience. They create content strategy, direct the production of content, and assess the success of content marketing initiatives.

Salary range: INR 5,00,000 to INR 9,00,000 year

Skills Required

  • Strong knowledge of best practices for content marketing
  • Knowledge of producing and distributing material
  • Having the ability to assess and report on content marketing performance

Marketing Specialist for Email

A professional in email marketing is in charge of planning and carrying out email marketing campaigns to advertise goods or services. To promote engagement and conversions, they construct email lists, provide content, and examine performance indicators.

Salary range: INR 3,00,000 to INR 5,00,000 year

Skills Required

  • Solid familiarity with email marketing best practices
  • Having knowledge in creating and automating email campaigns
  • Being able to evaluate and report on the effectiveness of email marketing

PPC Specialist

PPC specialists are in charge of overseeing pay-per-click advertising programmes on websites like Facebook Ads and Google Ads. To increase ROI, they create advertising campaigns, study keywords, and examine performance indicators.

Salary range: INR 3,00,000 to INR 6,00,000 year

Skills Required

  • Strong familiarity with PPC advertising platforms and features
  • Ability to create, optimise, and run ads with experience
  • Analyse and report on PPC advertising effectiveness

Also Read: Everything You Need To Know About Digital Marketing Before Starting A Career In This Field

Digital Analytics Manager

The analysis and reporting of digital marketing performance data is the responsibility of a digital analytics manager. They measure website traffic, user behaviour, and conversion rates using technologies like Google Analytics, which gives them information about how to enhance marketing campaigns.

Salary range: INR 7,00,000 to INR 12,00,000 year

Skills Required

  • Strong familiarity with the functionalities of digital analytics tools
  • Knowledge of data analysis and reporting
  • Skill in interpreting data and making suggestions
  • Digital Marketing Coordinator 

A digital marketing coordinator supports a team working in the field by assisting in the execution of marketing campaigns via multiple media. They could be in charge of email marketing, social media administration, content generation, or other facets of digital marketing.

Salary range: INR 2,00,000 to INR 4,00,000 year

Skills Required

  • Strong familiarity with digital marketing tools and platforms
  • Knowledge of managing social media and creating material
  • Excellent organisational and communication abilities

There are many career possibilities for qualified experts in various jobs in India's fast-expanding digital marketing business. 

Digital marketing professionals may benefit from the increased demand for their abilities and create fulfilling careers in this fascinating subject by honing the appropriate skills and acquiring experience in the field.

How to Start Your Career in Digital Marketing?

Here is a step-by-step approach to getting started in digital marketing:

Step 1: Recognise the Fundamentals of Digital Marketing

Search engine optimization (SEO), social media marketing, content marketing, email marketing, and other subfields are all part of the broad area of digital marketing. Understanding the fundamentals of digital marketing, including its subfields and the skills needed in each one, is necessary before you can start.

The following are essential skills for digital marketing:

  • Skills for analysis
  • Communication skills and creativity
Step 2: Select Your Area of Specialisation

After learning the fundamentals of digital marketing, you must decide on your area of expertise. The following are a few of the most well-liked areas in digital marketing:

Popular digital marketing disciplines:

  • SEO
  • Using social media
  • Content promotion
  • Email advertising
  • PPC marketing
  • Analytics
Step 3: Acquire the Necessary Abilities

There are certain tools and skills needed for each kind of digital marketing. For instance, you must be knowledgeable about social media platforms like Facebook, Twitter, and Instagram if you are interested in social media marketing. Similarly, you should learn about keyword research, on-page optimisation, and link building if you're interested in SEO.

You may need to learn the following:

  • Google Analytics
  • Keyword Research
  • Social Media Marketing
  • Content Marketing
  • SEMrush
  • Ahrefs
Step 4: Google AdWords: Create Your Portfolio

Creating a portfolio is crucial in digital marketing to demonstrate your skills and accomplishments to prospective employers or customers. Examples of your work, case studies, and any qualifications or training you've attained should all be included in your portfolio.

Advice on developing your portfolio:

  • Put quality before quantity
  • Display a range of skills
  • Give samples of your work from actual situations
  • Update it often
Step 5: Obtain Certification

An excellent method to increase your reputation and demonstrate your experience is to get certified in your area of speciality. Google, TOPS Technologies, etc. give online digital marketing certification programmes that can help you get placed in high-paying job roles.

Popular certificates for digital marketing

Step 6: Connect with Others and Network

In every industry, networking is essential, and digital marketing is no different. Attend industry gatherings, become involved in online forums, and network with experts in your sector. Making relationships may open doors to partnerships, mentoring, and employment prospects.

Follow these pointers for networking in digital marketing: 

  • Go to conferences
  • Join online forums and communities
  • On LinkedIn, connect with industry leaders
  • Before asking for anything, provide value

Developing a Career in Digital Marketing needs a solid grounding in the fundamentals, picking a speciality, acquiring the necessary tools and skills, developing a portfolio, gaining certification, and networking with industry experts. 

Top Certifications For Getting Placed After Your Course

Here are the top digital marketing certifications that are valuable in India and can boost your career prospects:

TOPS Technologies

TOPS Technologies offers digital marketing courses with placement which stands out as the best choice for students looking to advance their careers in the dynamic field of digital marketing. This course delivers the ideal mix of academic knowledge and real-world experience thanks to hands-on training, industry-based content, and knowledgeable instructors. 

  • Practical training via hands-on instruction
  • Industry-based instruction to get pupils ready for situations in the real world
  • 3000+ company alliances provide employment options
  • Provides more than 50 industry courses to accommodate a variety of job options

Google Ads Certification

The Google Ads Certification demonstrates your proficiency in Google Ads and is valuable for individuals interested in pursuing a career in pay-per-click (PPC) advertising.

Benefits of Google Ads Certification:

  • Demonstrates your expertise in Google Ads.
  • Enhances your credibility with potential clients or employers.
  • Boosts your career prospects in PPC advertising.

Google Analytics Certification

The Google Analytics Certification demonstrates your proficiency in Google Analytics and is valuable for individuals interested in pursuing a career in digital analytics.

Benefits of Google Analytics Certification:

  • Demonstrates your expertise in digital analytics.
  • Enhances your credibility with potential clients or employers.
  • Boosts your career prospects in digital analytics.

Microsoft Advertising Certification

The Microsoft Advertising Certification demonstrates your proficiency in Microsoft Advertising and is valuable for individuals interested in pursuing a career in PPC advertising.

Benefits of Microsoft Advertising Certification:

  • Demonstrates your expertise in Microsoft Advertising.
  • Enhances your credibility with potential clients or employers.
  • Boosts your career prospects in PPC advertising.

How to Make the Most of India's Booming Digital Marketing Industry?

Digital marketing in India has been growing at an unprecedented pace. This growth in the digital landscape has led to a surge in demand for skilled digital marketing professionals. Digital marketing was one of the top 10 skills companies are looking for in 2021.

Enrolling in a TOPS Technologies’ Digital Marketing Course In Surat can help you get into this booming industry. With a proven track record of helping students land jobs at their dream companies, TOPS Technologies offers a comprehensive curriculum covering all digital marketing aspects. You'll gain the skills and knowledge necessary to succeed in this exciting field, from search engine optimisation to social media and content marketing.

So, if you're looking to make a career in digital marketing, now is the time to act. Enroll in TOPS Technologies' digital marketing courses today and join India's digital revolution!

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