Is Digital Marketing a Right Career For You?
Digital Marketing is an industry in itself that is growing rapidly since its inception. And since the frequent and easy use of the internet, this stream of a profession is picking up its pace. The rapid development of modern technology requires bright minds to keep up with it. There are many businesses turning their efforts to digital marketing in their search for new tools of expansion and customer acquisition.
Digital Marketing’s growth is primarily dependent on how many internet users are there in the country. And as far as internet users in the country are concerned, they are on a growth trajectory. And guess what! They are growing @ 30.5% YoY. This is humongous for a new stream of study for businesses to enter in.
This constantly evolving industry is diverse enough to break into many other subparts. And also with the technology development, there is an observed change in the market scenario and evolving customer needs. Some of the components of digital marketing include:
- Marketing automation
- Search engine optimization (SEO)
- Content marketing
- Growth hacking
- Social media marketing, including Facebook, YouTube, Twitter and more
- Growth hacking
- Email marketing
- Search engine marketing (SEM) which includes pay-per-click (PPC) advertising
- Digital advertising
- Mobile marketing, including SMS
- Web analytics
Why Digital Marketing Is the Future?
Digital marketing is not just a fad but a way towards improved marketing trend. The industry has accepted the digital marketing trend as an affordable marketing technique than that to the traditional one. Consider this – one can get to a wider user based and reach larger mass to broadcast a message than the conventional way that includes the television or print ad. Moreover, one can easily measure, track, and analyze the efforts made on the digital marketing platform. These are any day better than the conventional methods used for analysis like customer survey or research. All these enable digital marketers to effectively gauge the success or failure of the campaign. This helps in planning the future marketing activities effectively.
The advent of digital marketing has thus opened up plethora of jobs for the coming generation that is up for the grabs. The future businesses will need the expert assistance of digital marketers to adapt to a new marketing climate. Or else, businesses on a longer run may face a higher risk of running short of the competition. And to stay on top of the game, they are bound to rope in digital marketing personnel to add value to the company.
Why Digital Marketing Makes Up for a Right Career Option?
Since it is an emerging trend, those interested in the digital marketing may not require any sort of graduation or college degrees. Last year report by Burning Glass Technologies suggests that 4 out of 10 jobs that are opening in the market demands for digital marketing as an important skill. The report also mentioned something that is important to know about the future demands of Digital Marketing:
- The demand for digital marketing skills in job posting raised twice within the period of 5 years (2011-2016)
- The high demand for content marketers (one of the fastest growing digital marketing subdomain) witnessed almost 450 rises during the same time frame and the demand for digital analytics skills shot up by 150%.
- Forrester Research has laid down a prediction based on the above research that digital marketing at least contributes to 35% of overall marketing spend by the end of 2019.
Enrol yourself for a Digital Marketing course and get certified while helping yourself to build a strong base in different disciplines of digital marketing that includes broader aspect like SEO and content marketing. This also includes earning the right set of advanced knowledge in specialized subjects of digital marketing that embraces various concepts like running a PPC (Pay per click) campaign, marketing automation, conversion rate optimization, web analytics, email marketing, social media marketing, and even mobile marketing.
Getting a certification in the digital marketing can help you take a decision on which specialized digital marketing skill to follow for the career path. Individuals nurturing the change in career prospects can focus on any specific skill to be job-ready upon the completion of the course. This, in turn, can instantly make your resume more credible and job-worthy. The job prospects are as wide and varied like the stream itself. Predominantly it can be divided into two parts – in-house marketer for a company that has marketing activities done within the on-floor team and then working for an agency handling multiple clients at the same time.
The way to look and perceive a job has certainly changed with the advent of time and evolution of the digital economy. It is highly recommended to do your best possible research and jump to the deep ocean of digital marketing to come out with the best of pearls.
Where and How to Start Your Digital Marketing Career?
It is best to first get acquainted with the concepts and idea of digital marketing and the way it works. And once that is done, consider completing a digital marketing certification course from the finest institutes around. This will benefit to enhance your knowledge-base and thereby boosts your credibility. Consider TOPS’ digital marketing course that opens up numerous paths to gain proficiency in the field of digital marketing. You can always plunge into the field of digital marketing but do ensure that you possess some of the basic skills and get acquainted to it with an online digital marketing course.
Get ready to upscale yourself and your career with a certificate course in digital marketing. TOPS have highly skilled resources and in-house faculties that come with wide range of experience. Though the space of digital marketing is tad complex there is no dearth of opportunities. TOPS also has placement assistance that helps you identify your niche skills and helps you get placed at a right place, in the right role.
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