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Important Elements in Responsive Designing of Ecommerce Websites

In today’s eCommerce business market it is extremely important for the sellers to have their business presence everywhere right from the web to the mobile and to the tablets for a seamless experience and to capitalize on a growing mobile presence. As a developer or a seller there are 2 different approaches to solve this issue: Either go and develop your eCommerce Native Application for all the devices or to go with a 1 size fit, all-in-one web based responsive design.

 

So we come to the main point of our blog:

 

What is Responsive Design and what do you need to take care while creating a responsive design? I wanted to write this blog majorly focusing on sellers who wanted to create a presence on web and mobile but I think the content of the blog is generic enough for even students to understand and follow the anatomy of a responsive design.
 
Main Aspects of Responsive Design

 

Every responsive website design has following three aspects which makes it flexible enough to fit to the viewing environment accordingly and hence, looks awesome without any disturbances or errors in design when opened through any platform.

 

Fluid Grids

A fluid grid is the concept of developing a flexible grid layout where website page elements sizing is automatically set to adjust according to relative units like percentages rather than pixels or points as in the normal designing process. Hence the web page fits any screen size automatically.

 

Flexible Images

The size of the images too is set according to the relative units so that they do not appear disturbed or out of their containing elements.

 

Media Queries

This is a responsive web designing technology in which a web page is automatically set to adapt a CSS style according to the browser width in the device in which the website is opened up.

 

Responsive web designing course will teach you development of websites that can load faster and deliver enhanced user experience without any problems as in device-based solutions. There are five key elements to consider for responsive designing which can be learnt through this course.

 

Masthead

Masthead is the top section of the website consisting of header, logo, primary navigation tools and search box. It is a good practice to go with a small header with simple linear CSS for greater flexibility in designing. The core content of the web page should be the main focus here.

However, larger and emphasized logo would help as this would be the identification of the business website.

 

Displaying the navigation menu or content is rather a difficult task on a small mobile screen. Hence one should go for alternatives. One can go for designing a simple menu anchor text which helps in main navigation on small screens or can also create a header anchor that leads the user to the menu in the footer. Left side navigation marked with an icon of menu that pushes the content of page to the right and slides into the page from the left would be a great idea to go with. However the simplest of all, would be the navigation in which the menu overlays the main content in the webpage.

 

Place a search box at the right or a custom position in the header as this would lead the users to what actually they are looking for.

 

Image Gallery

Better way to display products is through an image gallery. Displaying product images can be done in an effective way on small screens with the use of touch friendly image carousel which allows the user to swipe between the products with a slight touch. Make sure you use lightweight script to build this. This will reduce loading time and enhance the user experience.