SEO (Search Engine Optimization) Training

SEO Training Center Ahmedabad

Search Engine Optimization (SEO) is a part of a larger marketing methodology of search enginer marketing. SEO is the procedure of improving the ranking of a web page in search engines (example google bing, yahoo) using natural and non advertising based search results.

The higher a page is visible/ ranked in a search engine has a direct correlation to the number of hits that web page receives. SEO uses a wide variety of mechanisms to augment a sites visbility in search results. SEO Professionals use a local search, google places, video search, news search and industry search for optimizing a site.

Because of acute competition of hundreds of thousands of users creating web pages, it has become extremely difficult even for the most relevant sites to be seen on the first 2-3 pages of a site. A SEO professional does intense survey of how the search engines operate for a specific keyword, what prospective users are searching and what results were exhibited for those sites. SEO also requires a website to be optimized and editing the site its keywords, meta tags, writing blogs etc.

TOPS Technologies offers training in all Web Technologies. Our expertise is in training students in ASP.Net, VB.Net, PHP, Java, Open CMS, Drupal, Joomla, Software Testing (Manual and Automation), QTP, and Loadrunner and enabling them to get employment with various companies in Gujarat.

SEO Training Syllabus/ Course

 

Module 1 – Basics
  • Introduction to World Wide Web
  • Protocols of WWW
  • Hypertext and links
  • URL and Domain Name System
  • Internet
  • Internet Browsers
  • Web site
  • Web Page
  • Home Page
Module 2 – SEO
  • Search Engine
  • SEO
  • Domain and its selection
  • Hosting
Module 3 – Keyword Search
  • Broad Keywords
  • Specific Keywords
  • Unique or Branded Keywords
  • Keyword Search Tools
  • Picking up a ShortList
  • Best Practises
Module 4 – On Page SEO
  • Domain Name SEO
  • File Name SEO
  • Title SEO
  • Meta Tags SEO
  • Header Tag SEO
  • Anchor Text
  • Image Tag SEO
  • Footer SEO
  • Keyword Density, Proximity & Prominence
  • HTML Code Optimization
Module 5 – Off Page SEO
  • Directory Submissions
  • Social Bookmarking
  • Blog Commenting
  • Forums Postings
  • Article Submissions
  • Press Release Submissions
  • Local Business Listings
  • Search Engine Submissions
  • Social Networking
Module 6 – Tools
  • Adsense
  • Google Toolbar
  • Google Pagerank

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College Students from Gujarat (Ahmedabad, Vadodara, Rajkot, Jamnagar, Mehsana, Surat, Valsad, Bhavnagar, Patan) Amreli, Gandhinagar Gujarat, Udaipur, Jaipur, Jodhpur, Rajasthan, Madhya Pradesh (M.P) BCA, MCA, BE IT, BE Tech, BSC IT can also join.